Wisdom Council Members Premiere Documentary At NYC’s Tribeca Film Festival

(left to right) Dan Franklin (film producer), Rob Bruce (film producer), Bill Curbishley (Pete Townsend’s manager &  honoree), Pete Townsend (honoree), Bruce Springsteen, Neal Portnow (Grammy/ Recording Academy President) 

Red Carpet photo credit: Drew Wiedemann.

Men’s Center of Los Angeles Wisdom Council members, best friends and business partners, Dan Franklin and Robert Bruce, recently world premiered  As I AM-the Life & Times of DJ AM at the Tribeca Film Festival in New York and Hot Docs International Film Festival in Toronto, a feature length documentary film they have been producing for the last four years.

As I AM was one of approximately 100 films officially selected from over 6,000 films considered  by the Tribeca Film Institute. The Los Angeles Times reported the film was “a  film highlight of Tribeca.” and Billboard magazine rated the film  “4.5/5 stars” among numerous positive reviews.

The film has been nominated for a 2015 VOICE award honoring  television and film professionals who educate the public about behavioral health . As I AM is scheduled for theatrical release  and digital download once  the film completes the film festival circuit  later this year. 

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“One of the most important films made about music, fame , addiction & recovery.”

— Dr. Stephen J. Johnson Ph.D., LMFT
    Executive Director, Men’s Center of Los Angeles



The film has an important addiction recovery theme and message and proceeds  from the film benefit The Grammy Foundation  and MusiCares. Dan and Rob were in New York last month  to continue spreading the message of the film and foundation established in DJ AM’s memory by helping to organize and support  the annual MusiCares and Grammy Foundation concert event.  This year honoring Pete Townsend with performances by Bruce Springsteen and others.

 MusiCares MAP Fund provides members of the music community access to addiction recovery treatment regardless of their financial situation. MusiCares sees the largest spike of people each year reaching out for assistance immediately following this event. This is the fourth year Dan and Rob have been working with Musicares.




Between them, Dan and Rob have attended over 30 MCLA Sacred Path Men’s retreats as participants and tribe leaders.





Pieter Henket/Corbis Outline/Tribeca Film Festival




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